An inventive eye and witty sense of detail has ensured Samantha Dorning has become the stylist of choice amongst leading photographers, publications and agencies.
Studying Visual Merchandising in 2003, Samantha developed her passion and creative approach to fashion: “By working with commercial conceptual design ideas & sourcing key garments I was able to further refine my approach to complete concepts.”
Recognised for her attention-to-detail and talent for thinking outside the fashion box, Samantha was originally a Guest Fashion Editor for News Ltd’s Sunday Mail (SA), before assuming a 5 year tenure as Fashion Editor at SA STYLE: a quarterly publication, delivering two key fashion / editorial spreads (approx.16 pages) per issue. This is in addition to editing the pages for ‘Fashion Editor’s Favourites’, ‘Shop Love Buy’, ‘Men’s Pages’ and Instyle Pages.
Samantha’s career has encompassed producing editorial fashion, catalogues to advertising campaigns, working as a personal shopper and stylist for Westfield to Fashion Editor. Samantha is in constant demand for her individual approach to fashion and ability to push the creative boundaries.
“Sam’s gift is knowing when to twist iconic with a dash of the ironic even before we’ve known that’s what we needed, to make the shoot really work,” says photographer, Chris Herzfeld.
Bringing an international and trend savvy touch to fashion editorials and individual’s wardrobe is Sam’s driving passion.
“I enjoy seeing people dress themselves well, embracing everyday fashion that can be adapted to our lives, suit our body shape & personalities. It’s never hard once you are shown how,” says Samantha